Are You a Fundraising Maverick or Working to a Plan?

Whereas the lifeblood of the detective is a combination of clues and putting in the hard yards, we have to base our fundraising strategies on a combination of gut instinct and information. Information about what works and what doesn’t work based on prior experience and research. Our database systems may be great at producing flashy charts, dashboards and the like, but do they really tell us what we need to know?