Are You a Fundraising Maverick or Working to a Plan?

The trick — and this is where many nonprofits experience a gap — is to get the information that tells you how you’re doing against the objectives. In order to do that, you need to define your objectives in the first place. And those objectives flow out of your vision (or strategic plan) for the next few years. Sounds simple, but it’s alarming how common it is to find that lack of connection between the vision and what fundraisers do day to day. They may still manage to raise money, but there’s little direction.