Are You Ready for an Emergency Campaign?

5. Identify key staff assignments and responsibilities for emergency campaigns, including inbound and outbound communications, corporate partners, direct- response vehicles, major gifts, in-kind, United Way notification, foundations, third-party fundraisers, and planned giving.

Advance preparation, a clearly outlined plan and ensuring that all levels of your organization are familiar with the process should guarantee that you’ll be able to raise dollars around unexpected events. This process takes me back to my fundraising roots with the Boy Scouts of America, and its well-known motto - “Be Prepared!”