Are You Ready for an Emergency Campaign?

Additionally, it immediately went out to its existing and lapsed donors with an emergency appeal in the mail and online. These prompt, dynamic actions resulted in a significant lift in the number and size of donations received both on and off line.

Or the example of a large international nonprofit that was unprepared for the onslaught of gifts around the 2005 Asian tsunami and Hurricane Katrina as the public looked for a way to support long-term, ongoing operations once the initial disaster had passed. As a result, systems were strained to the limit, with both new and existing donors not being cultivated for future emergency gifts.