Are You Ready for an Emergency Campaign?

This process reminded me of when I was in college as a drama major and my acting professor continually told us, “The way you rehearse it … is the way you will perform it!”

The tsunami and 2005 hurricanes demonstrated the enormous power of the Internet, telemarketing and mail as viable fundraising vehicles for both low- and high-dollar donations. Literally billions of dollars, including record numbers of major gifts, were donated online, by phone and through the mail.