Are You Ready for Grassroots Fundraising? (Part 1)
What it takes to succeed at the community level.
Who you know is at least as important as what you know
Grassroots organizations are generally the creation of a community and somewhat spontaneous in their origins. The "founders" are more worried about addressing a need than writing bylaws. Knowing the players in the community and being greeted by name as you walk down the streets of town are critical "skills" for successful grassroots fundraising.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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