Are You Ready for Grassroots Fundraising? (Part 1)
What it takes to succeed at the community level.
A trained fundraiser may be less valuable to a grassroots nonprofit than a person who has a history with nearly everyone in town. While being able to write motivational copy, create a gift table and identify appropriate vehicles for a planned gift matters, if you don't have the respect of the community, you'll be talking to yourself much of the time.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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