Are You Ready for Grassroots Fundraising? (Part 1)
What it takes to succeed at the community level.
Who they know may be more important that what your organization does
Even more than in national nonprofits, donors feel a connection to the "face" of the grassroots organization. That "face" varies by person, but it could be the executive director or a fundraising staff person, the leader of a branch of the work, a board member, or a volunteer.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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