Are You Ready for Grassroots Fundraising? (Part 1)
What it takes to succeed at the community level.
The challenge is if that person leaves — voluntarily or not — his or her supporters may leave, as well, if their loyalty is to that person more than to the cause. As a leader of a grassroots organization, you need to make sure every donor is connected to more than one person. You, of course, can't replicate the relationship a donor has with her nephew, for example, but your goal should always be to make sure the donor is connecting with the mission, not just with a person.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
