Are You Ready for Grassroots Fundraising? (Part 2)

Last week, I suggested the first three distinctions of grassroots fundraising: who you know is at least as important as what you know; who they know may be more important than what your organization does; and mistakes are more public and require more attention.

Following are three additional differences I have experienced between grassroots fundraising and working as a fundraiser for an organization with a broader constituent base. While neither one is better nor necessarily easier, moving from one to the other without being aware of the differences can lead to failure — both for you as a fundraiser and possibly to the nonprofit (at least short term).