Are You Ready for Grassroots Fundraising? (Part 2)
What it takes to succeed at the community level.
Don't ask for an opinion unless you plan to do something with it
We often send surveys or ask potential major donors for their opinions to help increase donor involvement. Much of the time, this information is interesting — but it might not alter anything we do.
In a grassroots organization, donors are more likely to expect you to take their advice and make changes as a result. There is a much greater sense of connection as they see you regularly, may visit your programs and possibly feel integral to your success.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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