Are You Ready for Grassroots Fundraising? (Part 2)
If you ask for an opinion, be ready to incorporate it — or at least explain why you didn't after giving it fair consideration. Otherwise, you run the risk of seeming arrogant or patronizing — or even "ignorant" because (they believe) you don't recognize good advice when you hear it.
Social media is critical since the feeling of 'friendship' is stronger
While social media is great on the national level, it becomes even more important on the local level. Providing up-to-date information, kudos to businesses and community leaders who lend a hand, photos of your program, and reports on events is more like sharing news with your family — it's expected to show up on your social-media pages.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.