Are You Ready for Grassroots Fundraising? (Part 2)
What it takes to succeed at the community level.
Making sure your volunteers have an experience that is meaningful and enjoyable is critical. If a volunteer feels unappreciated or mistreated, he or she will tell others — and those "others" are also your neighbors. Your reputation in the community can be rapidly smeared by one unhappy volunteer. On the other hand, an engaged and energized volunteer could be the PR machine your organization can't afford to hire.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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