Are You Ready for Grassroots Fundraising?
It’s different than fundraising on a larger scale, and knowing how it differs is critical.
Consider developing a Volunteer Bill of Rights. When everyone in the organization buys in to this, you have productive, fulfilled volunteers who love your work and want their families and friends to have the privilege of also being part of your nonprofit.
The key takeaway about grassroots fundraising vs. fundraising for an organization with a larger scope: Neither one is better. They are just different. Being forewarned and considering if you have the skill set and temperament to move from one to another can contribute to success — for you and the nonprofit where you invest your time and talents. FS
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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