Are You Ready for Grassroots Fundraising?
It’s different than fundraising on a larger scale, and knowing how it differs is critical.
However, some distinctions make a big difference for fundraising and fundraisers. One of the significant ones is whether the nonprofit is grassroots or working with a broader constituency. There are differences, and failure to consider them can result in your failure as a fundraiser and even lead to the nonprofit's eventual demise.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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