Are You Ready for Grassroots Fundraising?
It’s different than fundraising on a larger scale, and knowing how it differs is critical.
Mistakes are more public and require more attention
Several years ago, I mailed a direct-mail letter for a national organization to raise money for women in Mozambique who had lost their husbands in the civil war. Unfortunately, our proofreading failed, and these women were referred to as "war windows" (as opposed to widows) in one paragraph. We shrugged it off, a few donors called to chide us, and we raised money for the project.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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