Are You Ready for Grassroots Fundraising?
It’s different than fundraising on a larger scale, and knowing how it differs is critical.
In a grassroots organization, everyone knows you — and everyone else — so mistakes get a much broader audience. You don't need social media to broadcast your errors; you have the local hair salon, diner, house of worship and grocery store. This makes responding to mistakes, no matter how minor, something you have to do quickly and thoroughly. If someone feels slighted in the least, it will come back to haunt you. So swallow your pride, be genuinely apologetic, and make every effort to make amends considered appropriate by that person (not just you).
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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