Are You Ready for Grassroots Fundraising?
Social media is critical because the feeling of 'friendship' is stronger
While social media is great on the national level, it becomes even more important on the local level. Providing up-to-date information, kudos to businesses and community leaders who lend a hand, photos of your program, and reports on events is more like sharing news with your family — it's expected to show up on your social-media pages. This is also a great way to "meet" new friends. Include your social-media contact information on everything you do in terms of publicity, and then make sure the content you provide is fresh and local-based. You can become the "go-to site" if you give your neighbors information about the community that is interesting to them.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
