Are You Sending Too Much Mail?
If you think it’s just about numbers, you probably are.
The most common complaint donors make about fundraising? Too much mail! Right?
Do those too-much-mail complaints stab you in the heart because you're afraid they might be correct? Well, they are correct. It's not possible for them to be wrong: If a donor perceives too much mail, she's getting too much mail. It's something we need to deal with.
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