Are You Sending Too Much Mail?

Be all about the 
donors, not yourself

Here's a thought you should have tattooed on your forearm: Donors don't give because you are great. They give because they are great.

The fundraisers who don't get that are the ones who produce all that annoying junk mail — that self-centered cacophony of competing look-at-me claims. One of the quickest ways out of the junk-mail pile is to talk about the donor: