Are You Sending Too Much Mail?

• Remind her how special she is. The fact that she gives to you (or even shows up on lists of likely donors) puts her in a 
special elite.
• Talk about things you have in common with her — you practice the same faith, or live in the same community, or share the same interests and passions.
• Don't try to educate her into being more like you.
• Make your materials easy to read. If your designers (or brand graphic standards) insist on faddish, hard-to-read fonts, type treatments and colors, get new ones. (Designers or graphic standards!)
• Don't ask her to be one soldier in your army; ask if you can be a soldier in her army.

Complete the circle