Are You Sending Too Much Mail?
If you think it’s just about numbers, you probably are.
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Jeff Brooks
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Too often, giving to charity is like this: You get a request. You make a gift. You get a receipt (if you're lucky). You get another request. It's like riding a merry-go-round, but on the little couch. The scenery never changes, never progresses or improves; you just keep throwing money at the problem. The fact that donors give at all under such a system is testament to their patience and good will.
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Jeff Brooks
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