Are You Sending Too Much Mail?

If you are one of the few organizations that actually reports back to the donors on the impact they're having, you have at least one foot outside the junk-mail ring.

Reporting back — usually in a donor-centered newsletter — changes the donor experience from a frustrating circle to a story that makes sense: She gives. She finds out her gift made a difference. She gives again to make even more difference. Junk mail? No way! This is a rewarding relationship.