Are You Sending Too Much Mail?
If you think it’s just about numbers, you probably are.
That's how you tackle the too-much-mail problem. Forget the number of mailings you should or shouldn't send. The problem isn't too much mail. It's too little relevance. Fix the real problem. FS
Jeff Brooks is creative director at TrueSense Marketing and author of the Future Fundraising Now blog. Reach him at jeff.brooks@truesense.com.
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