Are You Sending Too Much Mail?

But here's the thing: You'll never solve the too-much-mail problem if you treat it as a numbers game. Sure, people complain about the amount of mail, and you're sending out a lot of it. But the connection between those two things is not as direct as it looks.

Let's take a look at a normal direct-mail donor's mailbox. Say she gets, on average, five pieces of fundraising mail every day. In the course of a year, that's about 1,500 fundraising pieces. If you're sending 12 pieces a year to this particular donor, that's less than 1 percent of her total fundraising mail.