Are You Sending Too Much Mail?

And by the way, your donor still gets too much mail. You've paid a steep price and not solved the problem.

I think the real trigger of most too-much-mail complaints isn't the mail count from any given sender, but the volume that lands in the mailbox on a given day.

Think about your own experience: You get one useless credit card offer in the mail; you just toss it without a second thought. The next day, you get seven unwanted credit card offers. That feels out of control, wasteful and stupid. Too much mail!