Are You Sending Too Much Mail?

That sense is even stronger for donors. When they get piles of appeals, they see money spent on mail instead of the causes. So not only are their mailboxes full of stuff they don't want, but they get visions of 
children going hungry because of it. I'd complain too, if I thought that!

So what can you do? Instead of tinkering with the quantity you mail, focus on relationship and relevance. That's how you solve the too-much-mail problem.