Are You Sending Too Much Mail?

Give the squeaky wheel the grease

Of the vast majority of your donors who never complain about your mail frequency, some may be annoyed but seething in silence. But a lot more aren't complaining because they don't have a complaint. They're fine with what they're getting.

When somebody complains about too much mail, send that person less mail. You probably already do this, but it bears repeating: Satisfy those who raise their hands. Don't generalize their complaints to everyone else.