Are You Sending Too Much Mail?

Do that, and they'll love you too much to see your stuff as junk mail. They won't complain, because they'll be too busy writing checks, enjoying the warm glow and looking forward to the next appeal.

Tell a more memorable story

Part of the currency fundraisers give in exchange for donations is stories. To be human is to love and crave stories. Especially true stories that have something to do with us. If your mail contains stories so gripping and memorable that your donors can't wait to repeat them, you'll escape the junk-mail category.