Are You Using These 3 Deadly Fundraising Words?
When drive-in movies and automatic transmissions came along, car makers tweaked what they had, putting shallow indentations in the glove box door. They didn’t work worth a hoot, but they were easy to design, inexpensive to add on and made customers feel like the companies were paying attention to them.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
