Are You Using These 3 Deadly Fundraising Words?
The first real built-in cup holders showed up in Japanese imports. Customers loved them. The Big Three didn’t. For such a small convenience, they required expensive retrofitting of console and door designs. Plus, they were an affront to the idea of American Innovation, because someone else thought of them first.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
