Are You Using These 3 Deadly Fundraising Words?
But, of course, they did. Detroit was dragged into a new, consumer-driven world and has struggled ever since to overcome the image that American cars follow instead of lead. That they are always too little, too late.
“Oh, people won’t …” Just the smug sound of it should set off alarm bells. “Oh, people won’t” is never about the “people.” It’s about the speaker, who:
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
