Are You Using These 3 Deadly Fundraising Words?
- “Oh, people won’t give to label packages anymore.”
- “Oh, people won’t notice if we spell their names wrong.”
- “Oh, people won’t mind if it takes a couple of extra clicks to get to the donation page.”
It’s impossible to know how many missed opportunities lie in the graveyard of good ideas because of those three words. They shut down discussion so early in the process, they never get recognized as the culprit.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
