Are Your Online and Offline Efforts in Sync?
It's time to end the compromise that's crushing your fundraising.
Test like crazy
One of the advantages of online fundraising is that it's even more measurable and testable than direct mail. You can learn exactly what's working and not working.
Your testing should focus on whether donors are able to do what you want them to do: Are they getting lost somewhere between landing at your site and giving? If so, what are the barriers? Are they jumping ship somewhere during the online giving process?
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