Are Your Online and Offline Efforts in Sync?
It's time to end the compromise that's crushing your fundraising.
In fact, I strongly recommend that you test highly branded direct mail now. You need to understand just how helpful or harmful your brand is in the real world.
The Great Compromise is coming to an end. If you end it in a smart, controlled way, the only pain you'll cause will be hurt feelings. That's a lot better than the pain of downward-spiraling revenue.
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