Are Your Online and Offline Efforts in Sync?
It's time to end the compromise that's crushing your fundraising.
This is not bad. Cross-channel donors have higher value than online-only or mail-only donors. But it undermines the foundation of the Great Compromise.
Think about this now-common scenario: Mrs. Donor gets your direct mail. It's corny and loud, the way effective direct mail is. It grabs her attention. She goes online.
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