Are Your Online and Offline Efforts in Sync?
It's time to end the compromise that's crushing your fundraising.
When she lands on your website, she finds modern design and branded, aspirational abstractions. The simple, straightforward call to action that Mrs. Donor was moved by in the mail? It's nowhere to be found.
Often — and there's no way of knowing how often — Mrs. Donor gets lost during her visit to your website. Something like one of these things happens:
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