Are Your Online and Offline Efforts in Sync?
It's time to end the compromise that's crushing your fundraising.
That doesn't tell us how many tried to donate via the Web but didn't because of the Great Compromise.
Many organizations today have falling direct-mail response rates and little or no increase in online giving. Those are the Great Compromise organizations.
Others have stable (even improving) direct-mail results — and skyrocketing online giving. Those are the ones not shackled by the Compromise. If you want to keep raising funds in this changing environment, you need to be one of those organizations. Here's how:
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