Are Your Online and Offline Efforts in Sync?
It's time to end the compromise that's crushing your fundraising.
Integration
Integrate and align your direct mail and your website, along with any other important fundraising channels. This means making some tough moves:
- Same calls to action in both places.
- Same obsessive focus on those calls to action.
- Same messaging.
- Same look and feel.
You may be saying, "Doing all that means the website won't be nearly as pretty as it is now. Vice President So-and-so will hit the ceiling!" It's true. That's the pain of ending the Great Compromise. The VPs will have to console themselves with the rising revenue.
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