The Summer Mating Ritual of the RFP
As another fiscal year ends, new relationships bloom
By
Jim Hussey
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Ah, it’s summer. Such a wonderful time of year. The sun is shining. Flowers are in bloom. Butterflies and bumblebees fill the air. Sweethearts walk hand in hand.
And dissatisfied nonprofit organizations, at the end of disappointing fiscal periods, are sowing Requests for Proposals for their direct-marketing programs.
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