Weather Is Fine ... Wish You Would Give
As part of your DM mix, postcards are highly cost effective and easily personalized by demographic, and they pack a powerful graphic punch.
It’s been proven that response rates for direct mailings utilizing VDP are four to six times higher than direct mailings not utilizing this technology. However, the level of personalization available through VDP is only as effective as the information collected in the organization’s databases.
In order to properly personalize postcards based on multiple factors, it’s essential to have mailing lists that are “clean” with complete and accurate information, as well as additional fields that can be used to drive variable elements. This allows recipients to cut through the clutter of their day-to-day mail and receive the messages that truly speak to their needs and interests.
- Companies:
- Modern Postcard
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