Weather Is Fine ... Wish You Would Give
As part of your DM mix, postcards are highly cost effective and easily personalized by demographic, and they pack a powerful graphic punch.
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More for the money
Aside from the ability to instantly connect with consumers and convey messages, another noteworthy value of postcards is their cost effectiveness. With the upcoming postage increases, nonprofits need a cost-effective way to reach potential donors. The postage rates for postcards are significantly lower than regular mail and, when sent in bulk, the savings is invaluable for nonprofits with limited marketing budgets.
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- Modern Postcard
Keith Goodman
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