Weather Is Fine ... Wish You Would Give
As part of your DM mix, postcards are highly cost effective and easily personalized by demographic, and they pack a powerful graphic punch.
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It’s no secret that one of the most effective distribution methods for nonprofit organizations has been direct mail. According to the Direct Marketing Association, 53 percent of nonprofits use direct mail for fundraising, and that number is expected to grow exponentially in the coming years by 7.5 percent from 2005 to 2009 (Source: DMA Trends & Benchmarks in Business to Business Direct Marketing, 2006).
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- Modern Postcard
Keith Goodman
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