Weather Is Fine ... Wish You Would Give

Consider this scenario: A potential contributor is presented with a story about a malnourished child in a Third World country. The letter goes on for two pages highlighting the physical and emotional anguish of relentless hunger. As poignant as the story may seem, the reader is less likely to read the full account of suffering in the form of a letter. In contrast, a picture of a starving toddler in an underdeveloped country with concise but powerful text is more captivating and a significantly stronger call to action. Typically, written information presented in black and white alone pales in comparison to a similar message conveyed with full-color picture postcards.