Weather Is Fine ... Wish You Would Give
As part of your DM mix, postcards are highly cost effective and easily personalized by demographic, and they pack a powerful graphic punch.
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According to a recent study, 40 percent or more of direct mail’s success is based on getting the mail piece (whether letter, postcard or other media) into the hands of those potential donors that are most likely to financially support an organization. Nonprofits can take direct-mail fundraising to a whole new level by utilizing direct marketing’s latest cutting-edge technology — Variable Data Printing.
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- Modern Postcard
Keith Goodman
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