Weather Is Fine ... Wish You Would Give
As part of your DM mix, postcards are highly cost effective and easily personalized by demographic, and they pack a powerful graphic punch.
VDP allows nonprofit fundraisers to send postcards that are relevant to the individual recipient by personalizing images and messages based on demographic, psychographic or transactional information. As an example, parents being shown images of young children in need might be called to support a children’s charity, or adult children seeing images of elderly persons and their caretakers might want to help a cause that provides elder care because they envision their own parents in a similar situation in the near future.
- Companies:
- Modern Postcard
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