Hot Copy to Melt Hearts During the Cold Months

If you are among the many nonprofits that raise 40 percent or more of their annual incomes in December, you might already be thinking about your year-end appeals. Indeed, with so much at stake, beginning the process during the hot summer months barely can be considered an early start.

Even so, you still have time to take a step back and really think about how to reach your donors during those tricky months when they're bombarded by requests for money. How might you best get their attention and then hold it with the copy you write?