Hot Copy to Melt Hearts During the Cold Months
It’s hot outside — so it must be time to think about your year-end appeals.
1. Now free-associate
List as many reasons as you can. After you write down all of the usual answers and think you're done, keep going. Get through the initial round of answers, and find out what's on the other side. Just keep free-associating.
Some things on your list will be logical, some emotional, some academic and some downright visceral. Write down everything that comes to mind, even reasons that might seem ridiculous or bad. There are no bad ideas while you're brainstorming. Spend at least an hour free-associating about why you care. And try not to let your pen stop moving.
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