Hot Copy to Melt Hearts During the Cold Months
It’s hot outside — so it must be time to think about your year-end appeals.
Finding a strong hook for your story along with using active verbs and active voice help your prose dance across the page, and before your donors even know what's happening, they've read your entire appeal. It's just a short step from there to that all-important end-of-year donation. FS
Dan Gunderman is copy director at Big Duck. Reach him at dan@bigduck.com
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