Asian Prospects Require a Highly Personal Touch

4) Universities and museums offer a family gift option, as well as the ability to name gifts in memory of a deceased family member.

5) Holding events. Filipino-American donors, Chao says, enjoy events and social gatherings such as dinner dances. Likewise, golf tournaments and ethnic holiday celebrations are popular with second- and third-generation Japanese Americans and Chinese Americans. It can be an effective way to introduce these individuals to an organization. Sending out personal invitations to such events is a must, she adds.